Brand Management
We focus exclusively on setting
Your footprint on Amazon
Your goals in each marketplace are our focus. That means our first approach asks what is in the best interest of your brand and guides our inspiration, recommendations, and plan of action. A marketplace like Amazon requires vast knowledge and awareness to guide your brand through the challenges your brand faces.
Content Optimization
Your content optimized to escalate brand awareness and increase search visibility.
Bring more eyes to your Brand
Amazon’s algorithm is complicated but we know it rewards good visual content with better placement, so we meticulously create the details to highlight the quality of your brand and set you apart from the competition. Using our experience and fundamentals that make a great product listing, we can create a better environment for customers, boosting sales.
Improving Search Ranking
Most customers never click past the first page of search results in any marketplace. It’s extremely important to improve your visuals and descriptions. Our creative team will tell the story of your brand, why it fits into the consumers’ lifestyle. Optimized titles and descriptions, full of keywords are created, and backend keywords for on-page SEO are set to raise your ranks.
Advertising
Most businesses don’t understand their ad spend, or results, and yet they constantly increase ad spend to bring more sales in. At iVita, we take on ads only after we’ve fixed the basics, like visuals, copywriting, and conversion rate. It’s common that we reduce or reallocate your ad spend if we don’t clearly see the results you expect.
More of the Right Buyers
We aim to get you in front of the right buyers. To do that we look at the current scenario, and competitive landscape, before recommending any spending. When the value is found, we set a tailored campaign with PPC, (Sponsored Products, Sponsored Brand, and Sponsored Display). Also, other strategies can be set, like Amazon DSP, including Video Ads, Custom Ads, and Amazon Posts.
Performance, always!
Constant monitoring of metrics is key to finding the appropriate formula. Tailoring campaigns to achieve optimal results is a must to perform better. That does not mean the best ACOS, the focus is on the final sales, and product performance.
Protect Your Brand
The biggest problem with an open marketplace like Amazon or Walmart is who is selling your brand and for how much? Most Brands have no idea because their distributors don’t care. Our constant monitoring offers protection from unauthorized sales and discounted prices, protecting your price strategy.
Protect Your Brand’s Worth
We help create a MAP and online policy. We track the pricing to correct below MAP pricing and protect your price strategy. Basically, we protect your margins.
We will use all tools available to stop unauthorized sellers from promoting your products online and protect your reputation as a Brand.
