Product Strategy
Businesses thrive on Amazon at the product level,
Not the brand level.
Every product has to stand on its own two feet, and every shelf is its own store. We examine all facets of your product’s item-level performance. Most consultancies stop at evaluating your discretionary spending. We get hyper-specific, also looking for opportunities to optimize your fixed costs. Our business experience and mindset means we’re not afraid to ask the hard questions, find the hard answers, and do the hard work, because that work translates into permanent value for you.
Performance
Our expansive data platform helps us backfill historical performance and offer predictive performance. As we monitor and optimize your performance over time, our team and our unmatched predictive analytics engine will help us see the anomalies sooner and fix them, or when appropriate, capitalize on them.
Inventory
Inventory management is part art and part science. Chances are, if you’re just using historical data you’ll be caught short or long. We offer the best-in-breed forecasting data, but even more importantly we read the external forces that are likely to play a role in your future performance, allowing us to adeptly help you balance IPI scores, storage limits and stranded inventory with your capital allocation and supply chain.
Forecasting
Is your forecast taking into account more than just last week’s, month’s or year’s performance? Have you factored in inflation, shipping delays, halo effect from a competitor going viral? The recipe for successful product-level forecasting is derived from five critical Amazon variables: per product sessions, buy box, conversion rate, inventory and ad strategy. And we’ve got you covered on all of them.
Logistics
Our services don’t stop when your customer’s web session ends. What if the truck doesn’t show up? We monitor Amazon’s order routing system to make sure your products show up on time. In other words, we don’t just improve your Amazon sales, we aim to improve every component of your Amazon business.
Roadmap
You’re the expert when it comes to your product catalog. Our understanding of our client’s performance, competitive insights and command of the Amazon platform often exposes new product opportunities previously unseen, helping them optimize product strategies across all sales channels for long-term value and profitability. We’d love to do the same for you.
Protect Your Brand
In short, we protect your margins, pricing policies, and image. MAP, product authenticity, and content oversight are front and center in our model. We uphold and enhance brand reputation before anything else. Our team will apply all our resources to stop unauthorized sellers from promoting your products online.
