How Amazon Will Eat FedEx and UPS
How Amazon Will Eat FedEx and UPS US consumers love Amazon, so much so that over one hundred million people in the US alone are Amazon Prime customers. We all dutifully pay our membership fee for the perks of free shipping, free movies, and dozens of other lesser-known perks. For many of us, Amazon has won […]
Amazon’s Secret Superpower
Amazon’s Secret Superpower When was the last time you bought something on Amazon? Earlier today? Yesterday? Within the last 30 days? For tens of millions of people in the US, the frequency of purchasing products on Amazon rivals any destination outside of maybe the local grocery store. “The Everything Store” has everything we need, anytime […]
Amazon 3.0: Why Brands Will Thrive
Amazon 3.0: Why Brands Will Thrive After working with dozens of brands representing millions of items on Amazon, it’s worth assessing the Amazon marketplace to see if we can identify trends. One such trend that we’ll focus on today is the Brand Renaissance we are seeing. First, a little history. Amazon 1.0: The Marketplace Phase […]
